+ Head of New Ventures & Strategy

Evolution; Madrid, Spain; May’21–Present
Innovation consulting company helping startups innovating in the fields of deeptech to access public and private funding. Client base across 21 European countries.

• Create and drive the Company’s growth strategy, leading internationalization initiatives and the implementation of new service models.
• Test and bring to market new business verticals: deeptech crowdfunding, private funding arm, and others.
  

+ Head of Venture Building

Hypergrowth Ltd.; Remote (Madrid, Spain); Oct’20–Present
Growth hacking agency accelerating startups and enterprises across Europe. We use metric-driven marketing to put your business in front of the right people. We drive your success.

• Actively participated in concept design, MVP testing and business launch, rapidly testing ideas against market needs.
• Created & led a Business Development team with 6 direct reports.
• Optimising venture building process, while cultivating learnings, team skills and company governance.
  

+ Entrepreneur in Residence

Demium; Madrid, Spain; Jul’20–Nov'20
Eight incubation centres in five countries, and a portfolio of +150 startups.

+ founder & coo

LiveBeyond Ltd.; Remote (Global); Aug’18–Jan’20
Immersive lifestyle design experiences around the world, driving the transition into the future of work by empowering teams and individuals with the practices needed to boost their health & productivity.

• Lead concept design, MVP testing and business launch.
• Lead company operations, bringing in global partnerships and 85% of company revenues.
• Sold-out remote experiences in Colombia, Iceland and Mexico. Local events held in Holland, UK and Czech.
• Participants from 20+ nationalities in the first year of operations.
  

+ commercial strategist

Acteon; London (UK); Jan’18–Jan’20
US$400M in Revenues; 22 operating companies, +1,500 employees. Majority owned by PE firm KKR.

• Lead cross-business projects to drive customer focus and business model innovation, introducing start-up principles into established legacy businesses (e.g. hypothesis testing, fast prototyping, etc.).
• Successful track record in creating value proposition differentiation in different markets, after sound customer, competitor and market intelligence.
• Provide market strategy and commercial subject matter expertise for decisions on where to play and how to win.
  

+ growth initiatives leader

General Electric O&G; London, Newcastle & Aberdeen (UK); Florence (Italy); Jul’13–Nov’17
US$15.2B in Revenues; +45,000 employees.

• Awards: Above and Beyond (delivering results in an uncertain world,2017; courage, 2014; expertise, 2013).
• Market strategy advisor to CEO and leadership team of GE Wellstream (Subsea & Drilling segment; 1,500 employees; FTSE 250 company pre-acquisition).
• Delivered market intelligence to global industrial businesses for decisions on strategic direction, technology developments and new product introductions.
• Established the go-to-market and monetization strategies for a brand-new business vertical within the Corporation: GE Intelligent Cities – big data, analytics, intelligent machines, Internet of Things (IoT).
  

+ Market Strategy Manager

io consulting; London (UK); GE secondee since venture’s launch; Mar’15–Jun’16
GE venture; employee #5; ~50 employees.

• Created, led and grew the competitive intelligence function in the JV.
• Appointed by GE management for a 1-year secondment, time during which the JV grew tenfold its employee base, opened a Houston office and gained presence in Australia, during the worst downturn for the oil industry in decades.
• Mapped the competitive landscape and comparative capabilities, providing guidance for strategic direction. – Helped establish commercial direction, the business development process and customer account strategies.
• Developed company’s operating rhythm, set key performance metrics and tracking mechanisms, and led the implementation of the company’s CRM system from outset to launch.
  

+ Strategic Risk Specialist

Ecopetrol; Bogota (Colombia); Jul’07–Aug’12
US$32.5B in Revenues; +8,000 employees.

• Awards: Corporate Excellence Awards (innovation, 2008 and 2011).
• Conceived and implemented an award-winning Enterprise Risk Management program and led its subsequent implementation across 10 subsidiaries in Colombia, Brazil, Peru and USA.
• Strategic risk management services for projects of budgets up to US$1,500M, in Colombia, Brazil and Venezuela.
• Managed cross-functional teams to assess and establish response strategies for top corporate risks.
• Led a team with eight reports from 6 departments in the implementation of a company-wide Governance Risk and Compliance application with ~5,000 users. Delivered the 15-month and US$1.7M project on schedule and under budget.